About us
The Firm & Co. is a collective of entrepreneurial operators who step in when it matters most.
We’ve built, scaled, and sold companies and now help others do the same. Our work is fast, hands-on and focused on real outcomes.
No theory, no distance just structure, clarity, and execution from people who’ve done it before.
Pragmatic
Our experience comes from doing the work — not observing it. We've built real businesses, hit walls, adjusted, and scaled again. That’s why we operate with you, not above you.
Pragmatic
Our experience comes from doing the work — not observing it. We've built real businesses, hit walls, adjusted, and scaled again. That’s why we operate with you, not above you.
Pragmatic
Our experience comes from doing the work — not observing it. We've built real businesses, hit walls, adjusted, and scaled again. That’s why we operate with you, not above you.
Collective
We don’t claim to know everything. But we know who does. Our curated network becomes your extended team — plugged in when needed, never more than required.
Collective
We don’t claim to know everything. But we know who does. Our curated network becomes your extended team — plugged in when needed, never more than required.
Collective
We don’t claim to know everything. But we know who does. Our curated network becomes your extended team — plugged in when needed, never more than required.
Fade in, fade out
We’re not here forever — and that’s the point. We build systems that outlive us. The goal is to make you independent, not reliant.
Fade in, fade out
We’re not here forever — and that’s the point. We build systems that outlive us. The goal is to make you independent, not reliant.
Fade in, fade out
We’re not here forever — and that’s the point. We build systems that outlive us. The goal is to make you independent, not reliant.
Team
Meet our team
Team
Meet our team
Team
Meet our team
Menno Pijpers
Managing partner
Menno is a seasoned e-commerce founder and operator with a track record in scaling consumer brands. He built companies like Aime Té and The Noodle Poodle into digital growth engines — and now helps others do the same. From brand to channel to platform, he brings speed, structure and sharp commercial instincts to every phase of the D2C journey.
Menno Pijpers
Managing partner
Menno is a seasoned e-commerce founder and operator with a track record in scaling consumer brands. He built companies like Aime Té and The Noodle Poodle into digital growth engines — and now helps others do the same. From brand to channel to platform, he brings speed, structure and sharp commercial instincts to every phase of the D2C journey.
Menno Pijpers
Managing partner
Menno is a seasoned e-commerce founder and operator with a track record in scaling consumer brands. He built companies like Aime Té and The Noodle Poodle into digital growth engines — and now helps others do the same. From brand to channel to platform, he brings speed, structure and sharp commercial instincts to every phase of the D2C journey.
Floris van Lohuizen
Managing partner
Floris combines a decade of experience as agency MD, innovation lead and founder with deep expertise in tech and teams. He’s led product launches, reorganisations, and innovation programs — always with a sharp eye for where structure unlocks growth. His background in design (TU Delft) makes him a systems thinker with a builder’s mindset.
Floris van Lohuizen
Managing partner
Floris combines a decade of experience as agency MD, innovation lead and founder with deep expertise in tech and teams. He’s led product launches, reorganisations, and innovation programs — always with a sharp eye for where structure unlocks growth. His background in design (TU Delft) makes him a systems thinker with a builder’s mindset.
Floris van Lohuizen
Managing partner
Floris combines a decade of experience as agency MD, innovation lead and founder with deep expertise in tech and teams. He’s led product launches, reorganisations, and innovation programs — always with a sharp eye for where structure unlocks growth. His background in design (TU Delft) makes him a systems thinker with a builder’s mindset.
Walter Codée
Partner
Walter has built, scaled and exited multiple companies — most recently DataChecker. As a founder-turned-investor, he brings strategic insight and operational edge to the table. He understands what drives value in real terms, and how to prepare a business for the conversations that matter — whether it’s buyers, boards or investors.
Walter Codée
Partner
Walter has built, scaled and exited multiple companies — most recently DataChecker. As a founder-turned-investor, he brings strategic insight and operational edge to the table. He understands what drives value in real terms, and how to prepare a business for the conversations that matter — whether it’s buyers, boards or investors.
Walter Codée
Partner
Walter has built, scaled and exited multiple companies — most recently DataChecker. As a founder-turned-investor, he brings strategic insight and operational edge to the table. He understands what drives value in real terms, and how to prepare a business for the conversations that matter — whether it’s buyers, boards or investors.
Mike van der Heijden
Partner
Mike blends entrepreneurial experience with deep M&A expertise. Having led multiple transactions across sectors, he bridges the gap between operational reality and investor expectations. Whether structuring a deal or preparing a company for exit, Mike brings calm, clarity and precision to high-stakes moments.
Mike van der Heijden
Partner
Mike blends entrepreneurial experience with deep M&A expertise. Having led multiple transactions across sectors, he bridges the gap between operational reality and investor expectations. Whether structuring a deal or preparing a company for exit, Mike brings calm, clarity and precision to high-stakes moments.
Mike van der Heijden
Partner
Mike blends entrepreneurial experience with deep M&A expertise. Having led multiple transactions across sectors, he bridges the gap between operational reality and investor expectations. Whether structuring a deal or preparing a company for exit, Mike brings calm, clarity and precision to high-stakes moments.
Contact
Let's work together
Preparing for a successful exit is complex and time consuming.
We simplify it.
Leave your details and we’ll reach out to explore how we can help.
Contact
Let's work together
Preparing for a successful exit is complex and time consuming.
We simplify it.
Leave your details and we’ll reach out to explore how we can help.
Contact
Let's work together
Preparing for a successful exit is complex and time consuming.
We simplify it.
Leave your details and we’ll reach out to explore how we can help.