We're not here to play the traditional M&A game. We're here to reinvent it.

Smarter sourcing, exit readiness, and hands-on integration all powered by sharper capital. Faster, clearer, built for real results.

Services

Founders, operators & dealmakers

We’ve built, scaled and exited companies ourselves. Now we help investors and entrepreneurs do the same. We’re hands-on operators, not advisors on the sidelines. We turn strategy into execution, and execution into value.

Services

Founders, operators & dealmakers

We’ve built, scaled and exited companies ourselves. Now we help investors and entrepreneurs do the same. We’re hands-on operators, not advisors on the sidelines. We turn strategy into execution, and execution into value.

Services

Founders, operators & dealmakers

We’ve built, scaled and exited companies ourselves. Now we help investors and entrepreneurs do the same. We’re hands-on operators, not advisors on the sidelines. We turn strategy into execution, and execution into value.

Sourcing

Curated off-market assets, powered by tech, AI and M&A expertise

Sourcing

Curated off-market assets, powered by tech, AI and M&A expertise

Sourcing

Curated off-market assets, powered by tech, AI and M&A expertise

Exit Readiness

From founder-led to investor-grade. Structure, scale, and transition.

Post-Deal Integration

Maximize yield by embedding operators to unlock growth and efficiencies.

How we work

Strategic six philosophy

How we work

Strategic six philosophy

How we work

Strategic six philosophy

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Our Strategic Six philosophy blends real-world experience with best practices from Scaling Up, EOS, and McKinsey-style rhythms, distilled into a pragmatic, operator-first framework. Each domain reinforces the next. When they align, value compounds. We know where to press, what to fix, and when to move. That’s where execution drives enterprise value.

  1. Go-to-market

  2. Finance

  3. Technology

  4. People

  5. Business model

  6. Investment readiness

We fix them fast, with structure, rhythm and results, so growth no longer depends on the founder.

Comparison table

Why founders choose us

Because you need execution, not theatre.

Comparison table

Why founders choose us

Because you need execution, not theatre.

Comparison table

Why founders choose us

Because you need execution, not theatre.

Built by founders, for founders

Embedded operators, not distant advisors

Speed, focus, and flexibility

Value first, no vanity decks

The Firm & Co.

Built for fees, not founders

Advice from the sidelines

Slow, scoped, overbilled

Decks and dashboards instead of results

Status Quo Firms

Built by founders, for founders

Embedded operators, not distant advisors

Speed, focus, and flexibility

Outcomes over outputs

The Firm & Co.

Built for fees, not founders

Advice from the sidelines

Slow, scoped, overbilled

Decks and dashboards instead of results

Status Quo Firms

Built by founders, for founders

Embedded operators, not distant advisors

Speed, focus, and flexibility

Value first, no vanity decks

The Firm & Co.

Built for fees, not founders

Advice from the sidelines

Slow, scoped, overbilled

Decks and dashboards instead of results

Status Quo Firms

What they say about The Firm & Co

What they say about The Firm & Co

What they say about The Firm & Co

“The Firm & Co. didn’t just help us grow, they made us ready to exit, on our terms.”

Founders

Founded by builders, not bankers

Operators who know how to scale under pressure because they’ve done it themselves. 

Founders

Founded by builders, not bankers

Operators who know how to scale under pressure because they’ve done it themselves. 

Founders

Founded by builders, not bankers

Operators who know how to scale under pressure because they’ve done it themselves. 

Menno Pijpers

Founder & CCO on-demand

Menno Pijpers

Founder & CCO on-demand

Menno Pijpers

Founder & CCO on-demand

Floris van Lohuizen

Founder & COO on-demand

Floris van Lohuizen

Founder & COO on-demand

Floris van Lohuizen

Founder & COO on-demand

Mike van der Heijden

Partner

Mike van der Heijden

Partner

Mike van der Heijden

Partner

Contact

Let's work together

Preparing for a successful exit is complex and time consuming. 

We simplify it. 

Leave your details and we’ll reach out to explore how we can help. 

A woman with red hair and a black sleeveless top smiling confidently in a bright, modern indoor setting.

Contact

Let's work together

Preparing for a successful exit is complex and time consuming. 

We simplify it. 

Leave your details and we’ll reach out to explore how we can help. 

A woman with red hair and a black sleeveless top smiling confidently in a bright, modern indoor setting.

Contact

Let's work together

Preparing for a successful exit is complex and time consuming. 

We simplify it. 

Leave your details and we’ll reach out to explore how we can help. 

A woman with red hair and a black sleeveless top smiling confidently in a bright, modern indoor setting.