Become exit-ready. Fast, focused, without losing control.

The Firm & Co. isn’t an advisory firm. We’re a hands on execution partner helping founders prepare for funding or exit within 6 to 12 months. Through structure, strategic clarity, and full operational support. 

Services

Built by operators, not advisors.

We don’t advise from the sidelines. We take ownership, build with you, and deliver results. Backed by proven frameworks and a rigorous monthly operating rhythm. Always aimed at growth and investability. 

Services

Built by operators, not advisors.

We don’t advise from the sidelines. We take ownership, build with you, and deliver results. Backed by proven frameworks and a rigorous monthly operating rhythm. Always aimed at growth and investability. 

Services

Built by operators, not advisors.

We don’t advise from the sidelines. We take ownership, build with you, and deliver results. Backed by proven frameworks and a rigorous monthly operating rhythm. Always aimed at growth and investability. 

Fractional Leadership

Our fractional leaders are ex-founders and operators. 
We plug into your business, fully focused and result driven, to lead GTM, finance tech or governance. 
No fluff. Just traction and structure. 

Fractional Leadership

Our fractional leaders are ex-founders and operators. 
We plug into your business, fully focused and result driven, to lead GTM, finance tech or governance. 
No fluff. Just traction and structure. 

Fractional Leadership

Our fractional leaders are ex-founders and operators. 
We plug into your business, fully focused and result driven, to lead GTM, finance tech or governance. 
No fluff. Just traction and structure. 

M&A & Investment Support

We make your business investable before you talk to investors. That means better numbers, a sharper narrative, and a clean execution plan. We also bring access to our investor network. From HNWI’s to VC, PE and family offices. 

How we work

Strategic six philosophy

How we work

Strategic six philosophy

How we work

Strategic six philosophy

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Our Strategic Six philosophy blends real-world experience with best practices from Scaling Up, EOS, and McKinsey-style rhythms, distilled into a pragmatic, operator-first framework. Each domain reinforces the next. When they align, value compounds. We know where to press, what to fix, and when to move. That’s where execution drives enterprise value.

  1. Go-to-market

  2. Finance

  3. Technology

  4. People

  5. Business model

  6. Investment readiness

We fix them fast, with structure, rhythm and results, so growth no longer depends on the founder.

Comparison table

Why founders choose us

Because you need results, not reports.

Comparison table

Why founders choose us

Because you need results, not reports.

Comparison table

Why founders choose us

Because you need results, not reports.

Built for founders

Hands-on operators

Fast and flexible

Value first, no vanity decks

The Firm & Co.

Built for fees

Advisory from a distance

Slow, scoped, overbilled

PowerPoints over outcomes

Traditional Consultancy / PE

Built for founders

Hands-on operators

Fast and flexible

Value-first, not vanity decks

The Firm & Co.

Built for fees

Advisory from a distance

Slow, scoped, overbilled

PowerPoints over outcomes

Traditional Consultancy / PE

Built for founders

Hands-on operators

Fast and flexible

Value first, no vanity decks

The Firm & Co.

Built for fees

Advisory from a distance

Slow, scoped, overbilled

PowerPoints over outcomes

Traditional Consultancy / PE

What they say about The Firm & Co

What they say about The Firm & Co

What they say about The Firm & Co

“The Firm & Co. didn’t just help us grow, they made us ready to exit, on our terms.”

Founders

Founded by builders, not bankers

Operators who know how to scale under pressure because they’ve done it themselves. 

Founders

Founded by builders, not bankers

Operators who know how to scale under pressure because they’ve done it themselves. 

Founders

Founded by builders, not bankers

Operators who know how to scale under pressure because they’ve done it themselves. 

Menno Pijpers

Founder & CCO on-demand

Menno Pijpers

Founder & CCO on-demand

Menno Pijpers

Founder & CCO on-demand

Floris van Lohuizen

Founder & COO on-demand

Floris van Lohuizen

Founder & COO on-demand

Floris van Lohuizen

Founder & COO on-demand

Mike van der Heijden

Partner

Mike van der Heijden

Partner

Mike van der Heijden

Partner

Contact

Let's work together

Preparing for a successful exit is complex and time consuming. 

We simplify it. 

Leave your details and we’ll reach out to explore how we can help. 

A woman with red hair and a black sleeveless top smiling confidently in a bright, modern indoor setting.

Contact

Let's work together

Preparing for a successful exit is complex and time consuming. 

We simplify it. 

Leave your details and we’ll reach out to explore how we can help. 

A woman with red hair and a black sleeveless top smiling confidently in a bright, modern indoor setting.

Contact

Let's work together

Preparing for a successful exit is complex and time consuming. 

We simplify it. 

Leave your details and we’ll reach out to explore how we can help. 

A woman with red hair and a black sleeveless top smiling confidently in a bright, modern indoor setting.